In today’s post we’ll be looking at the customer journey, user interface and user experience of two grocery delivery apps – BigBasket and Swiggy Instamart and compare them based on user experience. Customer Journey: With the latest update of BigBasket app, when you open it, you get prompted to choose one of the two customer journeys – BB beauty store or BB Grocery store. This is a good way to let your existing users know of new offerings on the app and this screen is fairly simple and straightforward. BB has separated the 2 customer journeys entirely at the start and is like having 2 apps within an app.
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UI Comparison: BigBasket vs Swiggy Instamart
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In today’s post we’ll be looking at the customer journey, user interface and user experience of two grocery delivery apps – BigBasket and Swiggy Instamart and compare them based on user experience. Customer Journey: With the latest update of BigBasket app, when you open it, you get prompted to choose one of the two customer journeys – BB beauty store or BB Grocery store. This is a good way to let your existing users know of new offerings on the app and this screen is fairly simple and straightforward. BB has separated the 2 customer journeys entirely at the start and is like having 2 apps within an app.